Wed, Sep 11th, 2019
A warm welcome to all of you who are taking part in European Vocational Skill Week 2019. We’re delighted that you’ve taken the opportunity to celebrate your project and share your experiences with the wider European community. To help promote the fantastic work you and your organisation is doing during European Vocational Skills Week 2019, we have created a handy PR resource pack for your organisation. We’re providing tips in this post about how you can promote your European Vocational Skills Week events online and perhaps with local media. Read on to find sample texts and graphics that you can use in posting to social media; tips for writing a press release and a link to a press release template; a few pointers to taking good photographs, and finally some hints (and a template) for writing a short blog post or article for your newsletter.
If at any time your media contacts would like additional information, please don’t hesitate to refer them to the team here at Léargas directly.
Finally, don’t forget to use #EUVocationalSkills when sharing across your own social media channels!
Please use the #EUVocationalSkills when sharing information about European Vocational Skills Week across your social media channels.
Sample social media posts are included below:
Preparations are well underway for our European Vocational Skills Week celebrations taking place next [day]. #EUVocationalSkills #DiscoverYourTalent
The students here at [organisation name] are looking forward to sharing recent work on [project] at our [event] on [date]. #EUVocationalSkills #DiscoverYourTalent
Find out what our students and staff have been working on as part of European Vocational Skills Week 2019 celebrations in our new blog post on our website [link to blog post] #EUVocationalSkills #DiscoverYourTalent
Today we’re celebrating our projects and activities from throughout the year undertaken by as part of our Erasmus+ project. [short blurb about activities and projects]
Quote and accompanying headshot – “Through xxxx project, I learned/developed …” [student / teacher name and details]. #EUVocationalSkills #DiscoverYourTalent
You can use some of our prepared graphics to accompany your posts:
Facebook and Twitter post size (1024 x 512)
Instagram post size (1080 x 1080)
Media relations can be a very cost effective way to get your story shared in the media. The key is making it as easy as possible for media to cover the story. Writing a concise, catchy press release and supplying interesting photographs always help! Here are some tips and templates:
A press release is the best means of communicating the most important / interesting information about your activities to a range of relevant media. Use it to share your key messages and pique the interest of media to learn more.
When writing your press release, it is important to consider:
The components of a press release are:
When formatting and issuing press releases and photographs:
Here’s a template you can use to write a press release about your activities: European Vocational Skills Week Template Press Release
Strong images are a great way to connect. An image can be taken in at a glance, so will reach more people than text can. Photography can play a crucial role in whether your events and activities get covered by print and online media. The easiest way to get strong images from your project is to take them yourself. You don’t need fancy equipment; a phone camera, when used well, can work wonders! Before you click the button, remember:
You may also like to share a blog on your school website or article in your newsletter. Here’s a template you can use if you’re writing a blog post or an article for a newsletter, it includes some ‘boilerplate’ text about Léargas and Erasmus+. And here are more general guidelines to writing blog posts that we created for our own blog on this site.
Remember to credit Erasmus+ and if you credit Léargas too, your colleagues and community will know to contact us for more information.
If you are unsure about how to use logos or need them in other formats, please contact our Communications team.
If you’re interested in more tips on how to share the work you’re doing in your Erasmus+ projects, check these two blog posts from our Communications and Impact Research officer, Charis Hughes: